A multi-tier retail network in need of a shared backbone

Viglacera Tien Son — part of the Viglacera Corporation, Vietnam’s leading manufacturer of wall and floor tiles, behind the Eurotile brand — operates a multi-tier distribution network spanning tier-one dealers, tier-two dealers, architects and contractors. Each group orders differently and works to its own pricing policy and entitlements.

The challenge was never selling the product; it was connecting the entire network onto a single unified platform: orders, discounts, loyalty points, commissions and customer data all reconciled, transparent and automated — rather than scattered across spreadsheets, messages and paperwork.

Think of it as a retail chain: if every store keeps its records differently, the owner can never know precisely who is selling well, which customers are loyal, or which rebate remains unpaid. This is exactly what DBIZ addressed.

The DBIZ solution: seven modules, two channels, one seamless experience

DBIZ built Viglacera Tien Son a complete CRM running across two parallel channels — a mobile app called Eurotile Partner and a webshop ordering portal for dealers:

• Eurotile Partner — the mobile sales app: a direct channel for tier-two dealers, architects and contractors to browse products, see the pricing that applies to their role, place orders and track them from their phone.
• Webshop: an online ordering portal for dealers — creating purchase orders, viewing agreed price lists, and managing invoices and transaction history.
• CDP dashboard (customer data platform): a 360° overview of customer behaviour, combining data from the app and the webshop and updating in near real time, so the sales and marketing teams can follow metrics, conversion funnels and best-selling products.
• Loyalty — the membership programme: complete member lifecycle management: registration, automatic points accrual on orders, tier upgrades and downgrades, reward redemption, with secure OTP verification.
• Incentive — sales commission: automatic commission calculation for the sales team by target, achievement rate, product group and grade.
• Commissions — deferred dealer rebates: tiered rebate levels set against committed sales volumes, calculated automatically with reward vouchers issued at period end.
• The CX administration system: the operations control centre — managing customers, catalogue, sales and communications, integrated with the FAST accounting software for data synchronisation.

The essential point: every transaction is entered once and flows end to end from the app or webshop through points, rebates and commissions to reporting — with no duplicate entry and no discrepancies.

Results since go-live

The system has been live since 17/05/2026. Within just two months, the first figures already show a clear effect:

These are not merely numbers: they are evidence that the distribution network has genuinely moved online, rather than a system being installed and then left unused.

“What we were looking for was not a piece of software but a platform that would let the entire dealer network operate in a shared language. Within two months of go-live, more than 600 dealers and architects were placing orders through the system on their own initiative, and every discount and loyalty policy became transparent and immediate. DBIZ worked alongside us from understanding our model through to running it live, and the results speak for themselves.”

— A representative of the Viglacera Tien Son board

The value delivered to Viglacera Tien Son

• Transparency with partners: rebates, reward points and entitlements are calculated automatically and openly — strengthening trust across the dealer network.
• Decisions driven by data: the CDP dashboard gives the team a 360° view of customers and channels, in place of instinct.
• Lean operations with fewer errors: automating the calculations that were most prone to error when done by hand.
• Long-term customer engagement: loyalty turns a single transaction into a recurring relationship.

What this says about DBIZ

The Viglacera Tien Son project further demonstrates DBIZ’s capability in building “Make in Vietnam” digital business platforms for large enterprises: from understanding a particular distribution model, through designing a multi-module system, to delivering and successfully commissioning it.

For DBIZ, digital transformation is not the digitalisation of isolated fragments but the connection of every business activity onto one unified platform — simple to use, transparent enough to trust, and deep enough to grow on.